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Category: Blog

Optimizing lead-capturing forms for maximum conversions: proven CRO strategies

Optimizing lead-capturing forms for maximum conversions

In today’s hyper-connected world, the simplest interactions often determine business outcomes. One such interaction is the enquiry form. It’s more than just a set of fields; it’s the gateway to conversations, relationships, and ultimately, conversions. Yet, many businesses overlook its strategic importance. Let’s change that.

The rise of zero-click searches: how 65% of Google queries now end without a click

The rise of zero-click searches

A zero-click search is a type of search that ends without any click on an external link. In these searches, users find answers directly on the search engine results page (SERP), eliminating the need to visit a separate website. This trend reflects Google’s goal to become a comprehensive answer engine, transforming the SERP into a rich information hub where users can satisfy their queries with speed and precision.

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Manjari Singh

HR Manager

Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.

Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.

Before joining Briskon, Manjari played a key role at Get Set Glow, focusing on building a culture of engagement and recognition. She prioritized employee well-being through regular social events, mentorship programs, wellness initiatives, and open feedback loops—creating a positive, empowering work environment where teams thrived.

Manjari holds a graduate degree from Osmania University and brings a people-first approach to every aspect of HR. Her leadership continues to shape a vibrant workplace at Briskon, where everyone feels seen, supported, and set for success.

Suranjan Gupta

Project Manager – Digital Marketing

As Project Manager for Digital Marketing at Briskon, Suranjan is the architect of clients’ digital success—driving impactful campaigns, optimizing content strategies, and leveraging data analytics to fuel measurable growth.

With 14 years of expertise in modern and conventional SEO, content marketing, and data-driven strategies, Suranjan stands at the forefront of digital innovation. His dynamic approach is rooted in extensive experience with customer experience management (CXM) services like FusionCX and collaborations with leading brands in the education sector.

His expertise spans SEO strategy, high-performance ad campaigns, and crafting content that resonates and converts. A strategist at heart, Suranjan excels in bridging the gap between data and storytelling, ensuring every marketing effort aligns with business objectives and drives engagement.

Holding an MCA from Acharya Institute of Management and Sciences, Bengaluru, Suranjan brings a strong technical foundation to his marketing prowess—making him a leader who shapes digital footprints with precision and purpose.

Chandrika Pisari

Project Manager

As Project Manager at Briskon, Chandrika P brings over a decade of expertise in project management, turning client goals into success stories. A technology enthusiast with a passion for problem-solving, she thrives on challenges—managing multiple tasks, staying composed under pressure, and building strong, collaborative relationships with clients and teams.

Chandrika specializes in simplifying processes, streamlining operations, and bridging the gap between clients and diverse teams. Her strategic mindset and hands-on approach ensure seamless collaboration, optimized resources, and the smart use of technology to drive exceptional results.

She holds a Bachelor of Engineering degree in Computer Science and Engineering from the prestigious Visvesvaraya Technological University, India—equipping her with a strong technical foundation that enhances her project management expertise.

For Chandrika, client success isn’t just a goal—it’s a commitment. Her dedication to delivering impactful outcomes makes her an invaluable leader in transforming projects into milestones of achievement.

Madhur Uniyal

Managing Director & COO

Madhur Uniyal is the Managing Director and COO of Briskon, responsible for spearheading the company’s technology development initiatives and providing technology leadership to all customer projects. He is well known within the industry circles, primarily as the person responsible for developing India’s first and most popular internet-based trading engine, TradeAnywhere, Madhur has more than 24 years of leadership experience in the IT domain.

Prior to joining Briskon, Madhur headed the development team at Dion Global Solutions, where he developed a range of real-time, highly available trading systems for the cash, currency, equity derivatives, and commodities markets. Madhur also has vast experience with integration of complex systems on LAN, WAN, and VSAT- based private networks as well as public domain networks such as the internet.

An academic at heart, Madhur holds a masters degree in microwave electronics, an MTech (Computer Science and Engineering) from BIT (Mesra), and an MBA(Finance) from the Institute of Finance and International Management.

Junain Nazri

Founder & CEO

Junain Nazri is the founder & CEO of Briskon, responsible for providing strategic direction and driving the overall growth of the company. As the founder of Briskon, Junain has been instrumental in growing the company from strength to strength, steadily increasing its customer base, organization size, and scope of operations.

After having worked with several start-ups, successfully handling their sales function and cementing them firmly on the growth path, Junain took the entrepreneurial plunge to start Briskon with the clear vision of making it a leader in web technologies. With his keen business acumen along with a concise and clear understanding of customer requirements, he went on to establish Briskon as a significant, long-term player in the web technologies domain. A salesperson at heart, Junain still holds meeting customers, as his biggest passion.

Junain holds a master’s degree in physics and an MBA from BIT (Mesra), Ranchi. He is also the recipient of several prominent awards like the Indian Leadership Award, Bharath Gaurav Award, Mother Teresa Business Excellence Award and the Rajiv Gandhi Shiromani Award.