Charting uncharted territories with CRO services

With every strategy we craft, we bridge the gap between digital potential and measurable success, empowering businesses to lead through unparalleled conversions 

Your business is on the cusp of unparalleled digital success and our tailored CRO services turn challenges into strategic advantages. With a proven track record of optimizing conversions for global brands, we turn every interaction into measurable growth and lasting impact.

Revenue growth for SaaS

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B2B uplift

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Increase in engagement rates

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AI-driven personalization

Through the advanced capabilities of machine learning, we deliver meticulously tailored user experiences by analyzing complex patterns, predicting preferences, and dynamically adapting to individual user behaviors to drive unparalleled engagement.

Voice search optimization

We ensure a frictionless and highly intuitive experience for users on voice-enabled devices and platforms by designing and optimizing systems that adapt seamlessly to the unique demands of voice interactions.

Micro-conversions

We strategically prioritize incremental actions, such as newsletter sign-ups and content downloads, as pivotal stepping stones that build sustained momentum toward achieving broader, long-term conversion objectives.

Omni-channel strategies

A cohesive, omni-channel strategy unifies user experiences across devices, platforms, and touchpoints, ensuring seamless engagement, brand continuity, and frictionless interactions at every stage.

Long-term results

We harness cutting-edge predictive analytics to anticipate and proactively address evolving user needs, enabling businesses to stay ahead of trends and deliver seamless, future-ready experiences.

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Digital marketing – you have to plan

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If you are looking forward to taking your business to the next level through an effective marketing plan, you need to pay special attention to digital marketing, which is expected to surpass all other types of marketing in the very near future. By any chance, if you are thinking of bypassing digital marketing, you are missing a huge opportunity.

Frequently asked questions

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CRO is the process of optimizing your website to turn visitors into customers. It plays a critical role in maximizing ROI, reducing acquisition costs, and driving business growth by ensuring your digital efforts translate into measurable success.

While traditional digital marketing focuses on driving traffic, CRO emphasizes improving the performance of that traffic by refining user experiences and optimizing conversion funnels to achieve higher results from existing visitors.

A successful CRO strategy includes data analysis, A/B testing, behavioral analytics, user experience optimization, personalized content, and mobile-first designs to create a seamless customer journey.

A/B testing compares two variations of a web element, such as a headline or CTA, to determine which performs better, while multivariate testing examines multiple elements simultaneously to identify the best combination.

Key metrics include conversion rates, bounce rates, customer lifetime value (CLV), average session duration, and ROI. These provide insights into user engagement and the effectiveness of your CRO efforts.

Data is the backbone of CRO, enabling precise decision-making through analytics, user behavior tracking, heatmaps, and testing frameworks to optimize the user journey.

The CRO metric measures the percentage of visitors who complete a desired action, such as making a purchase or signing up, reflecting the efficiency of your digital strategy.

Results from CRO strategies vary, but most businesses start seeing significant improvements in conversion rates and engagement within a few weeks to months, depending on the scope of changes.

A higher conversion rate indicates that your website or platform is effectively engaging users and meeting their needs, leading to increased revenue, customer satisfaction, and long-term growth.

Briskon leverages its deep expertise across industries like SaaS, B2B, and fintech to create bespoke strategies that address unique business challenges and align with organizational goals.

Conversion rate measures the percentage of visitors who take a desired action on your site, while CTR indicates the percentage of users who clicked on a link from the total who saw it. CTR focuses on engagement; conversion rate evaluates how well that engagement leads to results.

CRO enhances your marketing efforts by maximizing the effectiveness of your campaigns, turning traffic into measurable outcomes, and ensuring a higher ROI on marketing investments.

SEO drives organic traffic to your site by improving search engine visibility, while CRO optimizes your site to convert that traffic into tangible actions like purchases or sign-ups. SEO brings users in, and CRO ensures they take action.

Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.

Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.

Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.

Manjari Singh

HR Manager

Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.

Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.

Before joining Briskon, Manjari played a key role at Get Set Glow, focusing on building a culture of engagement and recognition. She prioritized employee well-being through regular social events, mentorship programs, wellness initiatives, and open feedback loops—creating a positive, empowering work environment where teams thrived.

Manjari holds a graduate degree from Osmania University and brings a people-first approach to every aspect of HR. Her leadership continues to shape a vibrant workplace at Briskon, where everyone feels seen, supported, and set for success.

Suranjan Gupta

Project Manager – Digital Marketing

As Project Manager for Digital Marketing at Briskon, Suranjan is the architect of clients’ digital success—driving impactful campaigns, optimizing content strategies, and leveraging data analytics to fuel measurable growth.

With 14 years of expertise in modern and conventional SEO, content marketing, and data-driven strategies, Suranjan stands at the forefront of digital innovation. His dynamic approach is rooted in extensive experience with customer experience management (CXM) services like FusionCX and collaborations with leading brands in the education sector.

His expertise spans SEO strategy, high-performance ad campaigns, and crafting content that resonates and converts. A strategist at heart, Suranjan excels in bridging the gap between data and storytelling, ensuring every marketing effort aligns with business objectives and drives engagement.

Holding an MCA from Acharya Institute of Management and Sciences, Bengaluru, Suranjan brings a strong technical foundation to his marketing prowess—making him a leader who shapes digital footprints with precision and purpose.

Chandrika Pisari

Project Manager

As Project Manager at Briskon, Chandrika P brings over a decade of expertise in project management, turning client goals into success stories. A technology enthusiast with a passion for problem-solving, she thrives on challenges—managing multiple tasks, staying composed under pressure, and building strong, collaborative relationships with clients and teams.

Chandrika specializes in simplifying processes, streamlining operations, and bridging the gap between clients and diverse teams. Her strategic mindset and hands-on approach ensure seamless collaboration, optimized resources, and the smart use of technology to drive exceptional results.

She holds a Bachelor of Engineering degree in Computer Science and Engineering from the prestigious Visvesvaraya Technological University, India—equipping her with a strong technical foundation that enhances her project management expertise.

For Chandrika, client success isn’t just a goal—it’s a commitment. Her dedication to delivering impactful outcomes makes her an invaluable leader in transforming projects into milestones of achievement.

Madhur Uniyal

Managing Director & COO

Madhur Uniyal is the Managing Director and COO of Briskon, responsible for spearheading the company’s technology development initiatives and providing technology leadership to all customer projects. He is well known within the industry circles, primarily as the person responsible for developing India’s first and most popular internet-based trading engine, TradeAnywhere, Madhur has more than 24 years of leadership experience in the IT domain.

Prior to joining Briskon, Madhur headed the development team at Dion Global Solutions, where he developed a range of real-time, highly available trading systems for the cash, currency, equity derivatives, and commodities markets. Madhur also has vast experience with integration of complex systems on LAN, WAN, and VSAT- based private networks as well as public domain networks such as the internet.

An academic at heart, Madhur holds a masters degree in microwave electronics, an MTech (Computer Science and Engineering) from BIT (Mesra), and an MBA(Finance) from the Institute of Finance and International Management.

Junain Nazri

Founder & CEO

Junain Nazri is the founder & CEO of Briskon, responsible for providing strategic direction and driving the overall growth of the company. As the founder of Briskon, Junain has been instrumental in growing the company from strength to strength, steadily increasing its customer base, organization size, and scope of operations.

After having worked with several start-ups, successfully handling their sales function and cementing them firmly on the growth path, Junain took the entrepreneurial plunge to start Briskon with the clear vision of making it a leader in web technologies. With his keen business acumen along with a concise and clear understanding of customer requirements, he went on to establish Briskon as a significant, long-term player in the web technologies domain. A salesperson at heart, Junain still holds meeting customers, as his biggest passion.

Junain holds a master’s degree in physics and an MBA from BIT (Mesra), Ranchi. He is also the recipient of several prominent awards like the Indian Leadership Award, Bharath Gaurav Award, Mother Teresa Business Excellence Award and the Rajiv Gandhi Shiromani Award.