Transform your ad spend into measurable success with data-driven pay-per-click (PPC) services tailored to swiftly drive qualified leads, boost conversions, and scale your business
A PPC (Pay-Per-Click) service is a strategic digital marketing solution that manages paid advertising campaigns across search engines, social media, and other platforms. It involves keyword research, ad creation, bid management, and performance optimization to maximize ROI. Businesses pay only when users click on their ads, ensuring cost-effective customer acquisition. Advanced PPC strategies leverage data analytics, A/B testing, and audience targeting to enhance ad relevance and conversion rates. A well-executed PPC campaign drives high-intent traffic, boosts brand visibility, and accelerates business growth.
PPC is not just about driving traffic—it’s about attracting high-intent decision-makers and accelerating business growth. For B2B, SaaS, and enterprise brands, a strategic, data-driven PPC approach ensures that every dollar spent contributes to pipeline velocity, customer acquisition, and revenue impact. We go beyond generic ad campaigns, leveraging deep audience insights, AI-powered optimization, and full-funnel strategies to deliver measurable business outcomes.
B2B PPC requires more than just clicks—it demands precision targeting, ABM integration, and intent-driven keyword strategies to engage key stakeholders across Google, LinkedIn, and programmatic platforms.
Scaling a SaaS business with PPC means focusing on full-funnel optimization, trial-to-paid conversion, and churn reduction using AI-driven bidding, behavioral retargeting, and CRO-led ad creatives.
Enterprise PPC is about pipeline acceleration, executive-level targeting, and omnichannel impact, leveraging ABM, programmatic advertising, and predictive analytics to drive high-value conversions.
Our pay-per-click services are powered by a meticulous and innovative process designed to deliver measurable results. By combining advanced strategies, cutting-edge technology, and deep industry expertise, we ensure your campaigns drive growth and establish your brand as a market leader.
Unlock the full potential of PPC advertising services with tailored solutions like display ads, shopping ads, video ads, remarketing ads, social media ads, in-stream ads, Gmail Sponsored Promotions (GSP), and local services ads. Our expert pay-per-click advertising services combine precision targeting, creative strategy, and data-driven optimization to drive measurable results.
Let’s turn your search traffic into your strongest pipeline
Effective digital advertising begins with a foundation of deep, data-driven research. We go beyond surface-level analysis, diving into:
Market trends and audience segmentation to uncover untapped opportunities.
Competitor strategies to identify strengths, weaknesses, and gaps in the landscape.
Keyword research with intent prioritization, ensuring every term aligns with user behavior and conversion potential.
Consumer psychology and behavioral analysis to shape an informed and strategic approach.
By leveraging this comprehensive research framework, we craft campaigns that are both impactful and scalable.
Great ad copy is more than just words—it’s a fusion of psychology, data, and creativity. Our approach includes:
Resonating with target audiences through emotional triggers and value-driven storytelling.
A/B testing ad variations to ensure the highest engagement and conversion rates.
Dynamic keyword insertion and personalization to enhance relevancy and quality score.
Persuasive CTAs and messaging frameworks designed to inspire action.
This strategy ensures high-performing ad copy that attracts clicks and maximizes conversions.
Reaching the right audience is the difference between wasted ad spend and maximized ROI. Our precision targeting includes:
Advanced audience segmentation using demographic, psychographic, and behavioral data.
Geo-targeting to ensure ads reach the right locations for local and global impact.
Device-based optimizations tailored to how users interact across mobile, desktop, and tablets.
AI-driven audience insights that continuously refine targeting for higher engagement.
This data-backed targeting strategy minimizes inefficiencies and enhances ad relevance.
Optimizing ad spend requires a balance of automation and human expertise. Our smart bidding approach includes:
AI-powered bidding algorithms that adjust in real-time based on key performance signals.
Strategic manual bid adjustments to fine-tune performance beyond automation.
Efficient budget allocation for high-value keywords, reducing wasteful spend.
Continuous monitoring and optimization to drive sustainable cost-efficiency and better ROI.
This hybrid approach ensures maximum value from every advertising dollar.
User preferences evolve, and so should your campaigns. Our A/B testing framework includes:
Testing multiple ad variations (headlines, descriptions, images, CTAs, and landing pages).
Analyzing engagement patterns to refine and improve ad performance.
Iterative improvements based on real-time performance metrics rather than assumptions.
Scaling successful ad variations to ensure continuous optimization and higher conversions.
This relentless testing process ensures ongoing campaign improvement.
Clicks alone don’t define success—conversions do. Our conversion intelligence strategy includes:
Advanced tracking mechanisms like Google Tag Manager and Facebook Pixels for deep data insights.
Comprehensive attribution modeling to map out the full customer journey.
Data-driven optimization to ensure ad spend is allocated to the highest-performing touchpoints.
Behavioral analysis to refine campaigns for maximum conversion potential.
By leveraging intelligent tracking and attribution, we maximize ROI with precision.
Ad extensions are powerful tools for increasing engagement. Our strategic implementation includes:
Structured snippets, sitelinks, callouts, and location-based extensions to improve visibility.
Dynamically adjusting extensions based on user context, device, and time of day.
Optimizing for click-through rate (CTR) and ad rank to enhance ad performance.
Continuous refinement and testing to maximize user interaction and drive conversions.
This ensures users have multiple paths to engage with your brand effectively.
Digital advertising requires agility and adaptability. Our optimization strategy includes:
AI-powered analytics and real-time dashboards for ongoing performance tracking.
Proactive campaign adjustments based on data trends and anomalies.
Performance audits to identify growth opportunities while eliminating inefficiencies.
Adaptive strategies to ensure campaigns evolve with market dynamics.
By continuously monitoring and refining, we maintain peak campaign performance.
Data transparency is essential for making informed business decisions. Our analytics approach includes:
Granular reporting on key performance indicators (KPIs) such as quality score, CTR, CPC, and conversion rates.
Actionable insights that go beyond data, providing strategic recommendations.
Clear and concise data visualization for easy understanding and decision-making.
Custom reporting solutions tailored to business goals and growth strategies.
This ensures brands have full visibility into campaign success and optimization opportunities.
An effective landing page is key to turning clicks into customers. Our optimization process includes:
Comprehensive landing page audits focusing on speed, user experience, and CRO.
A/B testing, heat mapping, and behavioral analytics to identify friction points.
Enhancing mobile responsiveness and page load speed for seamless user experiences.
Optimized CTAs and persuasive copy that align with user intent and ad messaging.
By refining every aspect of the landing page journey, we maximize conversion potential.
Timing can make or break campaign success. Our intelligent ad scheduling strategy includes:
Advanced dayparting techniques to ensure ads run during peak conversion windows.
Historical data analysis to optimize scheduling based on audience behavior.
Time zone and industry-specific insights to align with peak engagement periods.
Continuous refinements based on real-time performance data.
This ensures ads appear when audiences are most likely to convert.
Quality score plays a crucial role in ad placement and cost efficiency. Our approach includes:
Refining ad relevance and keyword alignment to improve CTR and engagement.
Optimizing landing page experience to reduce bounce rates and improve user satisfaction.
Enhancing ad copy and targeting precision to increase quality score.
Reducing cost-per-click (CPC) while maintaining premium ad placements.
By focusing on quality score, we achieve better ad performance at lower costs.
Quality score plays a crucial role in ad placement and cost efficiency. Our approach includes:
Refining ad relevance and keyword alignment to improve CTR and engagement.
Optimizing landing page experience to reduce bounce rates and improve user satisfaction.
Enhancing ad copy and targeting precision to increase quality score.
Reducing cost-per-click (CPC) while maintaining premium ad placements.
By focusing on quality score, we achieve better ad performance at lower costs.
ASCEND is your gateway to unrivaled growth and market dominance. Step in and lead the future of search.
Pay-per-click (PPC) services are a cornerstone of effective digital marketing strategies, to deliver measurable results, adaptability, and competitive advantages.
PPC campaigns allow businesses to achieve instant visibility in search engines and social platforms, giving them a competitive edge in crowded markets. Strategic importance of PPC in fast-tracking brand exposure is highlighted, especially for startups or during high-stakes campaigns like product launches. By appearing at the top of search results, businesses can outpace competitors and capture market share quickly.
Unparalleled targeting capabilities of PPC is emphasized, enabling businesses to connect with audiences based on intent, location, demographics, behaviors, and interests. This precision ensures ads resonate with the right people at the right time, driving higher engagement and conversions. Remarketing strategies further capitalize on past interactions, reinforcing brand messaging and increasing conversion likelihood.
PPC services provide actionable insights through advanced analytics and performance tracking. The value of leveraging data to fine-tune campaigns is stressed , ensuring that every decision is backed by measurable results. Metrics such as CTR (click-through rate), conversion rates, and cost-per-acquisition (CPA) guide continuous improvement, maximizing return on investment (ROI).
The scalability of PPC is allowing businesses to adjust campaigns as they grow or shift focus. Whether testing a new market, expanding product offerings, or adjusting to seasonal demand, PPC campaigns can be dynamically adapted to match business objectives. This flexibility ensures that marketing efforts remain aligned with evolving goals.
PPC is a key tool for establishing credibility and authority in any industry. Consistent visibility in search results and ads strengthens brand recognition and trust over time. Even when users don’t immediately convert, they associate the brand with their needs, making future engagement more likely.
PPC is celebrated for its cost-efficiency, with every dollar tied to a measurable action. Strategies like keyword optimization, audience refinement, and A/B testing to reduce wasteful spending and enhance ROI. By focusing on high-intent audiences and effective bidding, PPC campaigns become a revenue-driving asset.
Elevate your business with our high-impact PPC strategies. Drive targeted traffic, boost your conversions, and achieve measurable growth with our precision-optimized campaigns designed for your maximum ROI.
A premier force in PPC services, we craft innovative, tailored, and performance-driven solutions that redefine digital advertising. With an unwavering commitment to excellence and precision, our pay-per-click strategies are engineered to amplify business impact and drive measurable growth. Here’s what sets us apart in the world of PPC advertising:
Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). Both are vital components of a comprehensive marketing strategy, yet they operate in fundamentally different ways. Here, we delve into the critical distinctions between SEO and PPC.
Generalized services across industries, may not address specific industry challenges.
Brand familiarity but may lack diverse experience and specialized skills from handling various industries.
Seasoned professionals with deep expertise in digital marketing and SEO, tailored to specific industry like SaaS, B2B and enterprises.
Inconsistent resource allocation with divided attention among clients, leading to delays or generic solutions.
Scaling efforts are challenging due to limited resources and recruitment or training time.
Dedicated resources with flexibility to scale services as per evolving needs, ensuring optimal performance.
Lower upfront costs but often includes additional fees for non-standard services.
Significant expenses for salaries, benefits, training, and tools; can strain budgets, especially for smaller organizations.
Comprehensive SEO services with transparent pricing and high ROI through effective strategies, no hidden costs.
May rely on outdated techniques, lacking agility for quick adaptation to trends or algorithm changes.
Focused on daily operations, with limited time for staying current with industry advancements.
Continuously updates methodologies, incorporating the latest SEO practices and technologies.
Superficial reporting, often lacking depth for informed decision-making or assessing true ROI.
Direct data access but often lacks analytical tools or expertise for interpreting complex metrics effectively.
Emphasizes transparency with detailed reports and analytics for measuring success and informing adjustments.
Organic traffic is free, but SEO requires investment in time, tools, and resources.
Appears in organic results, typically below paid ads.
Limited targeting; depends on search intent and content relevancy.
Scalability is limited by competition and content strategy.
Takes time to see significant results, often several months or more.
Generates organic traffic based on relevance and content quality.
Often perceived as more credible
Building long-term brand authority and sustainable traffic.
Results are long-lasting but require continuous optimization to maintain rankings.
Limited control over placement and ranking due to search engine algorithms.
Requires consistent effort in content creation, link building, and on-page optimization.
Costs are incurred for each click on your ad (PPC). Requires a defined budget for ad spend.
Appears at the top or bottom of search results as “sponsored”
Advanced targeting options such as demographics, location, device, and behavior.
Easily scalable based on budget and desired reach.
Delivers immediate results once the campaign is live.
Drives paid traffic based on targeted keywords and audience segmentation.
Ads are marked as sponsored, which may affect perceived trustworthiness.
Driving immediate traffic, leads, or conversions.
Results are long-lasting but require continuous optimization to maintain rankings.
Full control over ad placement, targeting, and budget.
Requires constant monitoring, bid adjustments, and ad optimization.
Our SEO investment framework is meticulously crafted to drive sustainable growth, enterprise-level visibility, and precision-driven lead acquisition for every outsourcing project we undertake. With us, every dollar invested is strategically optimized for maximum ROI, ensuring your business doesn’t just rank but dominates, converts, and thrives.
engineer high-impact SEO frameworks starting at $5,000 per month, meticulously crafted to align with enterprise objectives, advanced search intelligence, and algorithmic evolution. Our tiered engagement models ranging from dedicated SEO teams to structured retainers and performance-based frameworks enable scalable execution with measurable impact.
Our SEO pricing models
Ideal for businesses seeking cost predictability and SEO excellence, this model ensures consistent execution with a fixed-investment framework. A pre-defined roadmap covering content, technical SEO, and authority-building drives measurable results with budget stability. Backed by data-driven insights and KPI alignment, it’s perfect for enterprises needing structured, long-term SEO with financial control.
For enterprises seeking outcome-driven, high-accountability SEO, this model ties investment to performance metrics like unrivaled search visibility, organic traffic, and lead generation. It enables adaptive strategies and continuous innovation, ensuring cost-efficiency and maximum ROI. Ideal for businesses prioritizing measurable results, scalable growth, and high-impact digital success.
Built for enterprises seeking seamless SEO integration, this model provides a dedicated, high-caliber team that acts as an extension of your in-house operations. With elite strategists, content experts, and technical specialists, it delivers customized, full-spectrum strategies aligned with evolving business goals – ideal for organizations with aggressive SEO growth mandates demanding agility, precision, and enterprise-scale impact.
Our SEO service pricing is dictated by multiple factors that influence the depth, complexity, and competitive intensity of your project:
AI-powered technical SEO & automation
Content intelligence & authority engineering
High-authority link acquisition & digital PR influence
Trust-tiered backlink strategies, brand amplification through digital PR, and reputation sculpting for E-E-A-T dominance.
Data-driven performance analytics & ROI attribution
Our professional SEO services don’t operate on generic pricing tiers. Every strategy is custom-built to drive high-caliber, revenue-centric results. As a forward-thinking SEO agency, we design market-defining solutions that scale, adapt, and outperform in an era of algorithmic unpredictability. For businesses seeking precision, scalability, and enterprise-grade SEO dominance, our search engine optimization services redefine ROI-driven organic growth.
Continuous learning and adaptability
The world of search engine optimization services is dynamic, and our team remains adaptive to new trends, technologies, and search engine updates. Through ongoing education, Our experts bring you the latest innovations in ethical, effective SEO marketing services.
Ethical use of AI and automation
We responsibly integrate AI and automation in our processes, enhancing the efficiency and precision of our SEO services. These technologies support our human expertise without compromising quality, always keeping ethical standards at the forefront.
Results without shortcuts or manipulative tactics
We prioritize sustainable, long-term growth for all SEO marketing services clients. We reject shortcuts and manipulative tactics, focusing instead on ethical search engine optimization services that strengthen your brand’s credibility.
Commitment to client success above all
Our ultimate goal is your success. We design our SEO services to align with your vision, drive growth, and create lasting value. As a dedicated SEO agency, we take pride in building partnerships rooted in trust, professionalism, and excellence.
Choose Briskon for search engine optimization services that prioritize integrity, sustainable growth, and industry reputation. Our commitment to ethical practices means that our clients can confidently pursue SEO success without compromising values or risking setbacks.
PPC stands for pay-per-click, a digital advertising model where advertisers are charged for each click on their ads.
The primary purpose of PPC is to drive targeted traffic to a website, generate leads, or increase sales by strategically placing ads in front of potential customers.
A common example is Google Ads, where businesses bid on keywords to display their ads at the top of search results pages, targeting users actively searching for related products or services.
PPC provides immediate results but requires ongoing ad spend, making it potentially more expensive than SEO in the long run. However, PPC is often preferred for short-term goals, while SEO focuses on long-term growth.
A good PPC budget varies by business and industry but typically ranges from $1,000 to $10,000 per month, depending on competition, campaign goals, and desired reach.
The minimum cost of PPC depends on the platform and industry, but advertisers can often start with as little as $5 to $10 per day, scaling up as needed.
Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.
Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.
Enhance user experience with Advanced Tabs, allowing seamless content navigation. Organize information efficiently while keeping the interface clean and interactive. Perfect for FAQs, product details, or multi-section content.
Briskon is your boutique partner for digital marketing and software development, driving your business growth.
© Copyright 2025. Briskon Technologies Pvt. Ltd. All rights reserved. | Privacy policy
HR Manager
Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.
Manjari Singh is a seasoned HR professional passionate about elevating candidate and employee experiences. As the HR Manager at Briskon Technologies Pvt Ltd, she spearheads initiatives in talent acquisition, performance management, employee relations, and HR compliance, ensuring that people remain at the core of the company’s success.
Before joining Briskon, Manjari played a key role at Get Set Glow, focusing on building a culture of engagement and recognition. She prioritized employee well-being through regular social events, mentorship programs, wellness initiatives, and open feedback loops—creating a positive, empowering work environment where teams thrived.
Manjari holds a graduate degree from Osmania University and brings a people-first approach to every aspect of HR. Her leadership continues to shape a vibrant workplace at Briskon, where everyone feels seen, supported, and set for success.
Project Manager – Digital Marketing
As Project Manager for Digital Marketing at Briskon, Suranjan is the architect of clients’ digital success—driving impactful campaigns, optimizing content strategies, and leveraging data analytics to fuel measurable growth.
With 14 years of expertise in modern and conventional SEO, content marketing, and data-driven strategies, Suranjan stands at the forefront of digital innovation. His dynamic approach is rooted in extensive experience with customer experience management (CXM) services like FusionCX and collaborations with leading brands in the education sector.
His expertise spans SEO strategy, high-performance ad campaigns, and crafting content that resonates and converts. A strategist at heart, Suranjan excels in bridging the gap between data and storytelling, ensuring every marketing effort aligns with business objectives and drives engagement.
Holding an MCA from Acharya Institute of Management and Sciences, Bengaluru, Suranjan brings a strong technical foundation to his marketing prowess—making him a leader who shapes digital footprints with precision and purpose.
Project Manager
As Project Manager at Briskon, Chandrika P brings over a decade of expertise in project management, turning client goals into success stories. A technology enthusiast with a passion for problem-solving, she thrives on challenges—managing multiple tasks, staying composed under pressure, and building strong, collaborative relationships with clients and teams.
Chandrika specializes in simplifying processes, streamlining operations, and bridging the gap between clients and diverse teams. Her strategic mindset and hands-on approach ensure seamless collaboration, optimized resources, and the smart use of technology to drive exceptional results.
She holds a Bachelor of Engineering degree in Computer Science and Engineering from the prestigious Visvesvaraya Technological University, India—equipping her with a strong technical foundation that enhances her project management expertise.
For Chandrika, client success isn’t just a goal—it’s a commitment. Her dedication to delivering impactful outcomes makes her an invaluable leader in transforming projects into milestones of achievement.
Managing Director & COO
Madhur Uniyal is the Managing Director and COO of Briskon, responsible for spearheading the company’s technology development initiatives and providing technology leadership to all customer projects. He is well known within the industry circles, primarily as the person responsible for developing India’s first and most popular internet-based trading engine, TradeAnywhere, Madhur has more than 24 years of leadership experience in the IT domain.
Prior to joining Briskon, Madhur headed the development team at Dion Global Solutions, where he developed a range of real-time, highly available trading systems for the cash, currency, equity derivatives, and commodities markets. Madhur also has vast experience with integration of complex systems on LAN, WAN, and VSAT- based private networks as well as public domain networks such as the internet.
An academic at heart, Madhur holds a masters degree in microwave electronics, an MTech (Computer Science and Engineering) from BIT (Mesra), and an MBA(Finance) from the Institute of Finance and International Management.
Founder & CEO
Junain Nazri is the founder & CEO of Briskon, responsible for providing strategic direction and driving the overall growth of the company. As the founder of Briskon, Junain has been instrumental in growing the company from strength to strength, steadily increasing its customer base, organization size, and scope of operations.
After having worked with several start-ups, successfully handling their sales function and cementing them firmly on the growth path, Junain took the entrepreneurial plunge to start Briskon with the clear vision of making it a leader in web technologies. With his keen business acumen along with a concise and clear understanding of customer requirements, he went on to establish Briskon as a significant, long-term player in the web technologies domain. A salesperson at heart, Junain still holds meeting customers, as his biggest passion.
Junain holds a master’s degree in physics and an MBA from BIT (Mesra), Ranchi. He is also the recipient of several prominent awards like the Indian Leadership Award, Bharath Gaurav Award, Mother Teresa Business Excellence Award and the Rajiv Gandhi Shiromani Award.
